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Lecture Marketing: Chapter 7 - Louisiana State University

Lecture Marketing: Chapter 7 - Analyzing Business Markets and Buyer Behavior has objectives understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers.

Từ khóa: Lecture Marketing, Analyzing Business Markets, Buyer Behavior, Consumer market, Organizational buyers

  17 p caodangnghe_01 21/08/2018 1 0

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