Ten Deadly Marketing Sins - Philip Kotler

Dưới đây là Ten Deadly Marketing Sins của Philip Kotler trình bày các nội dung về Your Company is Not Sufficiently Market Focused and Customer Driven, Your Company Does not Fully Understand Its Target Customer, Your Company Needs to Better Define and Monitor Its Competitors, Your Company Has Not Properly Managed Its Relationships with Its Stakeholders.

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